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Who minds a clean, sparkling, and shining house? A cleaning service contractor makes sure how to make your house spot-on. But this blog is about something other than the importance of a clean house, as cleaning service contractors know the importance well and work efficiently to give you the results. This blog is for all the cleaning service contractors struggling to meet authentic clients online.

Starting a cleaning service business is exciting, as you get to prove yourself as the finest contractor. But it is scary in some parts, too; the scary part is figuring out how to meet authentic clients online! Your cleaning service must have a specific clientele, but how do you get new clients and figure out if they are authentic? Let’s get started; we will explore finding authentic clients online in this blog.

Meet Authentic Clients Online as a Cleaning Service Contractor

A reliable client base is important for a cleaning service contractor or any other business provider. Especially in the digital age, a business must harness the power of the internet to connect with clients online. Below are some tips on how you can meet authentic clients online.

Create a Website:

Having a well-designed and user-friendly website is a plus for your cleaning service. As a contractor, you must have an online presence. Ensure your website displays all your services, contact information, and reviews from satisfied clients.

A professional website such as TCS alliance stimulates credibility and makes reaching you easier for potential clients. A potential and authentic client will land on your website and read reviews to know more about your website.

Presence on Social Media Platforms:

Make social media platforms your best friend if you want to engage with potential clients online. Create your business’s profile on all platforms such as Facebook, Instagram, LinkedIn, Snapchat, TikTok, etc.; regularly post content and display your services.

Post engaging and creative content, interact with your followers and timely respond to queries. Build a community around your brand, and share cleaning tips and tricks. Regularly share pictures of your work; you can also video-blog about your daily business routine on Youtube. You can directly reach out to your followers by sharing promotional messages.

Local SEO Optimization:

Creating a website is not the endgame, but optimizing your website and online profile for local search engine optimization (SEO). Use relevant keywords and location-specific content to ensure that the information is consistent and up-to-date. Local SEO will route the potential clients in your area to find your commercial cleaning company when searching for one.

Online Reviews and Testimonials:

Reviews significantly impact your online presence. Encourage clients to leave feedback and reviews on different platforms. Display reviews on your website; this will add more credibility.

Collaborate with Influencers:

Collaboration with influencers can skyrocket your sales (only if you do it correctly). Find the potential influencers in your city, check the following and the views on the content. If you feel the chosen influencer has a good reach, approach them and make a deal.

Just the collaboration is not going to benefit you. As a cleaning service contractor, you must also market your collaboration. Timely post about it and reshare from the influencer’s account.

Promotion Via Coupons and Discounts:

Try making your new customers feel special by introducing coupons and discounts. Most people are attracted by the words such as ‘coupons, discounts, sale, etc.’ If you are unwilling to give coupons and discounts, you can customize deals such as: getting your ottoman cleaned for free when you get your carpet cleaned.

How to know if the client online is authentic?

How to know if the client online is authentic

Now that you are all sorted with building the online presence of your business. The customers are also reaching out to you, and you are confident you are on the right track. But what’s the next step? How would you know the client is genuine and not wasting your time?

Verifying the authenticity of a client is important to protect your business from fraudulent activities. Here are some tips to determine if the client reached you online is authentic.

Contact Information:

Ask for clients’ contact information and a substitute number. Verify the number by giving them a call. Authentic clients provide accurate and verifiable contact details.

Request for Information:

An authentic client will always ask relevant questions about your services. However, be cautious if the client asks too many questions and personal details about your business.

Style of Communication:

An authentic client will always communicate clearly, and professionally without errors and typos. Pay attention to how the interested person is communicating.

Consistency and Transparency:

Authentic clients are transparent about their needs and expectations. They will inquire about the packages and let you know what they want.

Proof of Identity:

Since the nature of the cleaning service business is sensitive, consider asking for proof of identity. Moreover, this service involves you visiting the client’s home or office; ask them for a picture of their ID card.

Payment process:

Communicate the payment process with the interested party. Authentic clients typically know about standard payment practices.


To find authentic clients online, it is necessary to embrace the digital landscape. As a service provider, you must be active on all social media platforms; and make the most of the digitalization by running ads and integrating local SEO. Focus on credibility, display reviews, and attract clients by posting regular content.


How can I build trust with potential clients online?

Building trust with the client online demands having a professionally made website, displaying satisfied clients’ reviews, and maintaining a transparent communication pattern.

Are online reviews essential for attracting authentic clients?

Yes, without a doubt. If you are expanding and promoting your service online, you must display the reviews to attract clients. Positive reviews and video testimonials add credibility to your cleaning services. The client online will feel confident about choosing your business.

Can social media platforms help me connect with authentic clients?

Social media platforms offer valuable opportunities to engage with your potential clients. Post content regularly on social media, and build a community around your brand.

James Dobson

James Dobson

Meet James Dobson, a facility management expert with over 13 years of experience. With skills in plant operations, HVAC, infrastructure, building automation, mechanical engineering, facilities operations, and process improvement, James has helped numerous organizations optimize their facilities and enhance their performance. He shares his knowledge through articles and blogs, inspiring and educating others in the cleaning industry.

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